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Foot Levelers News and Press Releases

Below are press releases published by Foot Levelers over the past two years.

Foot Levelers Partners with Women Chiropractors Professional Organization, Donates $100,000

Women ChiropractorsRoanoke, Virginia – Feb. 28, 2019 --   A collaborative partnership was announced today between Foot Levelers, the world’s leading provider of hand-crafted custom orthotics, and Women Chiropractors (WDC), a not-for-profit professional organization dedicated to raising up women leaders in the Chiropractic profession. In support of these aspirations, Foot Levelers formalized the relationship on February 14, 2019 and has made a $100,000 donation to help WDC expand its resources.

“This partnership comes at an important time: within the next 10 years, it’s estimated half of all Chiropractors will be women,” says Kent S. Greenawalt, CEO, Foot Levelers. “The growth of the WDC is remarkable, and we are very excited to partner with this outstanding organization.  Our entire team will work toward helping the organization to further empower female doctors in Chiropractic technique, leadership roles, educational opportunities, and practical growth. Ultimately, this will help to improve Chiropractic care at a time when drug-free pain treatment options are in high demand.”


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We're Vegas-Bound, Baby! With A New Kiosk, New Products, And A New Mascot For Foot Levelers' Biggest, Boldest Parker Experience Yet!

Join Us for Chiropractic History in the Making as We Unveil the NEW Foot Levelers Kiosk, New Shoethotics®, New Custom Orthotic Flip-Flops, and Best of All – Meet Archie! Feb. 23-25 in The Paris Hotel, Las Vegas

February 21, 2017Foot Levelers turns 65-years-young this year, and fueled by the birthday spirit the team is headed to Parker Experience Las Vegas, one of Chiropractic’s largest annual events. Featuring hundreds of exhibitors, dozens of presentations and thousands of attendees from all over the world, Parker Vegas is the perfect venue for Foot Levelers to let its latest and greatest shine.

This year, attendees will get to handle a number of exciting new products fresh from the Foot Levelers’ R&D and testing labs. Here’s what to expect when you stop by Foot Levelers’ booths at Parker:

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Foot Levelers Unveils New Shoethotics®, Orthotics, & Custom Orthotic Flip-Flops To Put A Spring In Their Step

ROANOKE, Virginia—January 8, 2016—Foot Levelers’ spring catalog is here, and it’s overflowing with new, exciting orthotics, flip-flops and Shoethotics that are sure energize patients and practices alike. Introducing:

Custom Orthotic Waterproof Flip-flops:
Ready to ship today! We’ve expanded our world- famous line of custom orthotic flip-flops with Fiji™ for her and Maui™ for him. Featuring a super soft insole for a “walk-on-water” feel; Aquatrek™ outsole to prevent slippage; EVA mid-layer to absorb heel shock; and a silky, chafe-free nylon strap in 4 exciting colors.

100% custom-made support; ideal for those extreme athletes who go the distance. With double MPAX™ technology in the heel and NEW MPAX Pro™ in the forefoot, XP3+ reduces impact at heel strike and super-charges propulsion at toe-off. XP3+ provides results on the road, the track, the field–wherever they’re breaking records and killing the competition.

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Foot Levelers named as World Federation of Chiropractic’s (WFC) premier corporate sponsor

Foot Levelers, the world’s leading chiropractic supplier and manufacturer of custom orthotics, has been named as the WFC’s (World Federation of Chiropractic) new Premier Corporate Partner.

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Foot Levelers Introduces AM7™, the Brand New Custom-Made Functional Orthotic Designed Just for Teens Ages 13-18

AM7 Provides Healthy, Comfortable and Durable Support—Designed Just for Teens’ Active Lifestyles

ROANOKE, VIRGINIA—July 11, 2016—Foot Levelers is excited to introduce its newest innovation in custom-made functional orthotics: AM7, designed for teens ages 13-18. Research shows that children and teens can benefit from orthotic support by helping to establish healthy posture early on. A balanced pedal foundation can also help prevent injuries and improve biomechanics.

AM7 features:

  • Super durability for teens’ active lifestyles
  • Odor protection designed specifically for teens
  • 3 Arch AdvantageTM to promote healthy posture, help prevent injury and improve biomechanics

AM7 is available with Foot Levelers’ Posture Protect Program™, for savings with each replacement orthotic for the rapidly growing teen. It’s the perfect “step up” for young patients who have enjoyed the support and protection of Foot Levelers’ Ultra Young Soles®, designed for Ages 5–12. Ultra Young Soles® functional orthotics can help establish healthy posture as kids grow up, from the ground up.

During growth, the normal development of the pelvis and the spine will suffer if there is a foot imbalance. Research shows a budding athlete’s skill level—even running at recess—can be significantly affected. Later on, foot problems from childhood can interfere with adolescent or adult spinal function, which can result in poor biomechanics and accelerated degenerative changes in the knees, hips and spine. AM7 and Ultra Young Soles are developed specifically to address these challenges and to protect the growing body.


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Foot Levelers Makes Major Investment in Production Efficiency, Employee Saftey

ROANOKE, Virginia — November 5, 2015 — In an effort to improve process time and to eliminate potential for injury from heavy lifting, Foot Levelers recently invested in two Roll Vertical Carousels by Summit Storage Solutions. The carousels help organize and dispense the large rolls of material (up to 28 inches outside diameter) used to produce top and bottom covers for Foot Levelers custom orthotics.

These simple, sturdy carousels are operated using only two options, “Up” and “Down,” and replace forklifts, step systems and the need for complicated keyboards and interfaces that are hard to use and easy to break. This makes materials quickly and easily accessible to operators and removes the need for advanced training or maintenance, providing continual “uptime” and reducing costs.

Says Chad Warren, Lab Operations Manager of Foot Levelers, “Securing the Summit carousel was the right thing to do for the company, but most of all for our employees. The safety and comfort of our team members has always been of paramount importance to us. The carousel is not only easy to operate, it’s far less physically taxing, making it less likely that an employee suffer from strain or injury.”

Preventing Back Injury: A Special Cause for Foot Levelers

Foot Levelers custom orthotics are research-proven to treat low back pain and prevent injury, so the carousel investment is well aligned with the company’s mission and goals. Studies have also shown that custom orthotics, combined with Chiropractic care, improved symptoms, activities of daily living, sport and recreation, and quality of life in workers whose job requires them to stand at least 6 hours daily. (As an employment benefit, all Foot Levelers employees are provided with custom orthotics and encouraged to wear them daily).

According to the Bureau of Labor Statistics, more than one million workers suffer back injuries each year. Back injuries account for one of every five injuries or illnesses in the workplace, and 1/4th of all compensation indemnity claims involve back injuries. The principal causes are “lifting, placing, carrying, holding and lowering [of] manual materials handling” according to the U.S. Department of Labor.


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Foot Levelers CEO Kent Greenawalt to Speak at Groundbreaking Event in the Fight Against Opioid Abuse

Foot Levelers' Chairman and CEO Kent S. Greenawalt will deliver opening remarks on behalf of the Foundation for Chiropractic Progress (F4CP) on March 14th at the National Press Club in Washington D.C. Greenawalt, who is also the founder and Chairman of the Foundation, will speak on a topic that could not be more urgent or relevant today: the opioid epidemic in America, an ongoing tragedy with staggering implications on communities, families and the American healthcare system. Chiropractic, Greenawalt says, can lead the charge in reversing the horrifying trend.

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Meet Foot Levelers' Abby Oliver: Richmond U. Turned Pro Basketball Star Now In Training For Foot Levelers Blue Ridge Marathon

ROANOKE, VIRGINIA–MARCH 2016–Abby Oliver isn’t “just” an integral member of the Foot Levelers’ Customer Service team. She’s also a decorated former University of Richmond basketball star who later played pro overseas—and now she’s in training for the notorious Foot Levelers Blue Ridge Marathon on April 16th. Known as America’s Toughest Road Marathon, the Foot Levelers Blue Ridge Marathon will also be Abby’s first marathon.

Of course, Abby is no stranger to athletic achievement. At the University of Richmond, she ended a stunning four-year career in 2012 as the program's seventh leading scorer (1,488 points) and the nation's best at the charity stripe (106-113, 94%). Abby was an All Conference first team selection after leading the league in points per game (16.5). She was ranked fourth in three point field goals (152), second in games played (129), eighth in free throws (296) and ninth in field goals (519). After college, Abby was recruited by Israeli professional team Elizur Netanya, where she played for one season.

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Footmaxx, Foot Levelers Team Up for Major Shoe Donation to Wildfire-Affected Residents of Northern Alberta

MISSISSAUGA, ONTARIO—June 30, 2016—Two custom orthotic labs, Footmaxx and Foot Levelers, have joined forces to make a major footwear donation to residents affected by the devastating fires of Northern Alberta. The donation will be received by Edmonton Emergency Relief Services, one of the primary agencies helping the approximately 80,000 residents impacted.

The shipment is en route to Edmonton for distribution to aid shelters and is expected to arrive on July 5th. It includes new, high-quality footwear for men, women and children from brands like Franco Sarto, Clarks, P.W. Minor, Aetrex, Florsheim, and Acorn.

“Footmaxx has a long history of serving the people of Northern Alberta,” said Steve Stone, General Manager, Footmaxx. “Our hearts go out to those who have lost so much. We’re honored to have the opportunity to help in our own way.”

Foot Levelers Senior Vice President, Dawn Galbraith, added: “The hardship that the people of Northern Alberta are facing is unimaginable, and we at Foot Levelers are eager to help. Our thoughts and prayers are with those who are suffering.”

“Edmonton Emergency Relief Services would like to thank Footmaxx and Foot Levelers for their generous donation of over 700 pairs of new shoes to help support the relief efforts for the evacuees of the wildfire,” said Nicole Geoffroy, Media Relations for Edmonton Emergency Relief Services. “We appreciate all of their support in helping all the evacuee families receive these greatly needed items.”

Footmaxx and Foot Levelers are sister companies. Both serve a significant customer base of healthcare providers throughout Alberta.

About Footmaxx:
Founded in Toronto in 1994, Footmaxx custom orthotics are custom-made for people who require better foot function in everyday activities. Footmaxx helps bring personalized care to patients of all lifestyles, by improving their function, easing pain, and helping correct biomechanics. For more information on Footmaxx and its product offerings, visit Footmaxx.com.


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INT: +1 877.658.9552

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